Amway National Factsheet

Amway is an entrepreneur-led health and wellbeing company based in Ada, Michigan, U.S.

We are committed to helping people live better, healthier lives across more than 100 countries and territories worldwide. According to Forbes magazine, we are among America’s Top 100 largest private companies. Our top-selling brands are Nutrilite™, Artistry™ and XS™—all sold exclusively by entrepreneurs who are IBOs.

Amway was founded in 1959 by Rich DeVos and Jay Van Andel and quickly revolutionized the business model known as direct selling. Today, we continue to empower IBOs to be leaders in holistic health and wellbeing commerce.

Amway is the No. 1 direct selling business in the world, according to the 2023 Direct Selling News Global 100. In this U.S. Impact Report, you will learn what drives us to deliver innovative products to our IBOs and their customers after more than 60 years.

Find our full report here.