American Story

FOUR-PART DOCUMENTARY SERIES

Amway: An American Story

Amway™ is proud to present a four-part documentary series that explores the journeys of Independent Business Owners (IBOs) as they navigate dynamic lives from their corner of America. Through their personal stories of resilience, community and personal and professional growth, we gain a deeper understanding of the entrepreneurial spirit that defines Amway. Discover a shared connection. Draw inspiration from their journeys. And see how Amway supports and empowers small business owners every step of the way.

Trailer, Amway: An American Story

Get a sneak peek of a four-part documentary series that follows the journey of small business owners across the country – visionaries, risk-takers and everyday people shaping their communities through a shared passion. Amway: An American Story captures the spirit of entrepreneurship that fuels the nation.

Part 1: Uniting People With Purpose

Part One dives into the lives of American small business owners, providing a personalized look at the modern economy. Explore the challenges and triumphs of Amway Independent Business Owners (IBOs) as they unite with purpose and share their unique stories.

Part 2: Fostering Communities that Care

Part Two highlights Amway Independent Business Owners (IBOs) who go beyond entrepreneurship to foster strong, supportive networks. These individuals inspire their communities to come together with compassion and care when life unexpectedly calls for resilience.

Part 3: From Farms to Families

Part Three discovers how small business owners channel their passion for supporting health and wellbeing into purpose – providing their customers with high-quality health and wellness products and holistic programs.

Part 4: Embracing the Entrepreneurial Spirit

Part Four highlights entrepreneurs experiencing personal and professional development throughout their journey as business owners. Watch to learn how Amway supports the entrepreneurial community from all walks of life.

Learn more about the Amway Independent Business Owners featured in the documentary series.

May, 2025

Striving for Greatness in Business Ownership

When Taj and Brittani Zacharias first became Amway Independent Business Owners (IBOs), they never imagined the level of professional – and personal – growth that lay ahead of them. Six years later, the couple has continued expanding their Amway business, learning more about how the products are made and connecting with other IBOs across the U.S.

Creating Community and Building On Opportunities – LaRon & Thamar Rogers

Community is a guiding principle for LaRon and Thamar Rogers. That is what drew them to start a business (and a life) together even while coming from different backgrounds.

Teamwork Off the Field – Fueling Entrepreneurship

When Jess was introduced to Amway, she was surprised to see how many of the typical hurdles of traditional business ownership were lowered by the Amway model. Those interested in becoming IBOs are provided with all the elements needed to get a business off the ground without the high risks.

Next Door Entrepreneur

We’ll share insights, analyze trends and spotlight current stories from entrepreneurs and community leaders around the country.

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