Who We Are
Our vision is to help people live better lives.
Amway is an American company built around independent business ownership — supporting people who want to run their own small businesses by selling trusted, high‑quality health and wellbeing products rooted in nature and science. We were founded on the deeply American belief that anyone, anywhere should have the opportunity to build a business of their own. Today, as the world’s largest direct seller, we support 1M+ Amway Independent Business Owners worldwide, and ~266,000 in the U.S. As America marks its 250th year, our story continues — grounded in opportunity, entrepreneurship and people helping people.
Entrepreneurs Community Wellness Service
Featured News
June, 2026
Direct Selling and the Gen Z Workforce: A New Model for Opportunity
Gen Z and millennials are increasingly gravitating towards the gig economy, representing a cultural shift away from traditional jobs of previous generations. According to ZipRecruiter’s 2026 Graduate Report, nearly 38% of recent grads are considering starting their own business, 32.5% are looking at gig work, and 28% are exploring freelance work.
Read More >May, 2026
Amway Welcomes Acting Labor Secretary to Ada Manufacturing Facility
Amway™, the world’s largest direct selling company, today welcomed Acting U.S. Secretary of Labor Keith E. Sonderling for a tour of its recently reimagined manufacturing operation at the company’s World Headquarters in Ada.
Read More >April, 2026
Amway Named No. 1 Direct Selling Company in the World
Amway has been named the No. 1 direct selling company in the world for the 14th consecutive year, according to Direct Selling News based on 2025 revenue.
Read More >
Investing in Innovation
Our world-class innovation, manufacturing, quality assurance and agricultural teams are the force behind our portfolio of products for nutrition, fitness, skin health and lifespan.
In Our Own Words
Explore Amway’s journey – the diverse experiences of the hundreds of thousands of IBOs and employees that make up our community, the landmark milestones in our 65 year history, and the tireless endeavors that lead us into the future.
Making a Difference
Amway uses the best of our business and the power of people to impact
communities everywhere.
