Who We Are
Our mission is to help people live better, healthier lives.
Amway is an entrepreneur-led health and wellbeing company that supports 1M+ Amway Business Owners worldwide, and 290,000+ Independent Business Owners in the U.S. These individuals sell innovative, high-quality nutrition, holistic wellbeing, beauty, and naturally derived home care solutions to customers.
Entrepreneurs Community Wellness Service
Featured News
June, 2025
Global Wellness Day: Amway’s Commitment to Trust, Transparency and Traceability
June 14 is recognized worldwide as Global Wellness Day but, at Amway, it is no different than any other day. Why? Because helping people live well has been a core tenet of the company since our founding, and something Amway practices daily.
Read More >June, 2025
Direct Approach Podcast: Legacy Meets Agility – How Amway Evolves Without Losing Its Mission
In this episode of the Direct Approach Podcast, Andrew Schmidt, Regional President, West Markets at Amway joins Wayne Moorehead to discuss what it means to lead with principle during seasons of change.
Read More >May, 2025
2024 U.S. Impact Report
Amway is an entrepreneur-led health and wellbeing company based in Ada, Mich., U.S. We are committed to helping people live better lives across more than 100 countries and territories worldwide. In 2024, we were among America’s top 100 largest private companies according to Forbes magazine.
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Investing in Innovation
Our world-class innovation, manufacturing, quality assurance and agricultural teams are the force behind our portfolio of products for nutrition, fitness, skin health and lifespan.
In Our Own Words
Explore Amway’s journey – the diverse experiences of the hundreds of thousands of IBOs and employees that make up our community, the landmark milestones in our 60+ year history, and the tireless endeavors that lead us into the future.
Making a Difference
Amway uses the best of our business and the power of people to impact
communities everywhere.