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Who We Are

Our vision is to help people live better lives.

Amway is an American company built around independent business ownership — supporting people who want to run their own small businesses by selling trusted, high‑quality health and wellbeing products rooted in nature and science. We were founded on the deeply American belief that anyone, anywhere should have the opportunity to build a business of their own. Today, as the world’s largest direct seller, we support 1M+ Amway Independent Business Owners worldwide, and ~266,000 in the U.S. As America marks its 250th year, our story continues — grounded in opportunity, entrepreneurship and people helping people.

Learn about Amway’s History

Entrepreneurs Community Wellness Service

Featured News

Breaking Barriers and Building Teams: Sam Soyka’s Impact on Amway Manufacturing

At Amway, we take pride not only in our products, but also the people who help create them. This International Women’s Day, we’re shining a spotlight on one of the dedicated individuals behind our Nutrilite™ products: Sam Soyka, Manufacturing Department Manager at Amway.

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Habits in Healthspan: Better Habits, Better Health: The Science of Behavior Change with Brian Scott

What does it really take to turn healthy intentions into lasting habits? Hosts Alyssa and John welcomed Brian Scott, Research Scientist for Innovation and Experience Strategy at Amway R&D, for a sit-down on the science behind maintaining long-term healthy habits.

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Amway Sponsors Global Wellness Summit Future Of Wellness Report For 2026

Amway announces the release of the Global Wellness SummitTM (GWS) Future of Wellness report for 2026, as the report’s exclusive sponsor for the second straight year. The report is the longest-running, most detailed forecast of 10 trends that will make waves in health and wellness in the year ahead.

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Investing in Innovation

Our world-class innovation, manufacturing, quality assurance and agricultural teams are the force behind our portfolio of products for nutrition, fitness, skin health and lifespan.

Innovation and Science

In Our Own Words

Explore Amway’s journey – the diverse experiences of the hundreds of thousands of IBOs and employees that make up our community, the landmark milestones in our 65 year history, and the tireless endeavors that lead us into the future.

Our Stories

Making a Difference

Amway uses the best of our business and the power of people to impact
communities everywhere.