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Who We Are

Our vision is to help people live better lives.

Amway is an American company built around independent business ownership — supporting people who want to run their own small businesses by selling trusted, high‑quality health and wellbeing products rooted in nature and science. We were founded on the deeply American belief that anyone, anywhere should have the opportunity to build a business of their own. Today, as the world’s largest direct seller, we support 1M+ Amway Independent Business Owners worldwide, and ~266,000 in the U.S. As America marks its 250th year, our story continues — grounded in opportunity, entrepreneurship and people helping people.

Learn about Amway’s History

Entrepreneurs Community Wellness Service

Featured News

Amway Welcomes Acting Labor Secretary to Ada Manufacturing Facility

Amway™, the world’s largest direct selling company, today welcomed Acting U.S. Secretary of Labor Keith E. Sonderling for a tour of its recently reimagined manufacturing operation at the company’s World Headquarters in Ada.

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Amway Named No. 1 Direct Selling Company in the World

Amway has been named the No. 1 direct selling company in the world for the 14th consecutive year, according to Direct Selling News based on 2025 revenue.

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Breaking Barriers and Building Teams: Sam Soyka’s Impact on Amway Manufacturing

At Amway, we take pride not only in our products, but also the people who help create them. This International Women’s Day, we’re shining a spotlight on one of the dedicated individuals behind our Nutrilite™ products: Sam Soyka, Manufacturing Department Manager at Amway.

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Investing in Innovation

Our world-class innovation, manufacturing, quality assurance and agricultural teams are the force behind our portfolio of products for nutrition, fitness, skin health and lifespan.

Innovation and Science

In Our Own Words

Explore Amway’s journey – the diverse experiences of the hundreds of thousands of IBOs and employees that make up our community, the landmark milestones in our 65 year history, and the tireless endeavors that lead us into the future.

Our Stories

Making a Difference

Amway uses the best of our business and the power of people to impact
communities everywhere.