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Who We Are

Our mission is to help people live better, healthier lives.

Amway is an entrepreneur-led health and wellbeing company that supports 1M+ Amway Business Owners worldwide, and 290,000+ Independent Business Owners in the U.S. These individuals sell innovative, high-quality nutrition, holistic wellbeing, beauty, and naturally derived home care solutions to customers.

Health and Wellbeing at Amway

Entrepreneurs Community Wellness Service

Featured News

POLITICO — A Model for Accessible Entrepreneurship

How a decades-old direct selling approach is meeting the needs of the post-pandemic economy.

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FORTUNE — New data reveals an eagerness for entrepreneurship

Amway’s 2023 report spotlights Americans’ views about business ownership and may reveal the importance of an entry point into entrepreneurship.

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USA TODAY — Trust factor: How an American company pioneered product transparency

Amway’s enduring commitment to transparency and sustainability is a trust-building model.

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Investing in Innovation

Our world-class innovation, manufacturing, quality assurance and agricultural teams are the force behind our portfolio of products for nutrition, fitness, skin health and lifespan.

Innovation and Science

In Our Own Words

Explore Amway’s journey – the diverse experiences of the hundreds of thousands of IBOs and employees that make up our community, the landmark milestones in our 60+ year history, and the tireless endeavors that lead us into the future.

Our Stories

Making a Difference

Amway uses the best of our business and the power of people to impact
communities everywhere.