Who We Are
Our mission is to help people live better, healthier lives.
Amway is an entrepreneur-led health and wellbeing company that supports 1M+ Amway Business Owners worldwide, and 130,000+ Independent Business Owners in the U.S. These individuals sell innovative, high-quality nutrition, holistic wellbeing, beauty, and naturally derived home care solutions to customers.
Entrepreneurs Community Wellness Service
POLITICO — A Model for Accessible Entrepreneurship
How a decades-old direct selling approach is meeting the needs of the post-pandemic economy.Read More >
FORTUNE — New data reveals an eagerness for entrepreneurship
Amway’s 2023 report spotlights Americans’ views about business ownership and may reveal the importance of an entry point into entrepreneurship.Read More >
USA TODAY — Trust factor: How an American company pioneered product transparency
Amway’s enduring commitment to transparency and sustainability is a trust-building model.Read More >
Investing in Innovation
Our world-class innovation, manufacturing, quality assurance and agricultural teams are the force behind our portfolio of products for nutrition, fitness, skin health and lifespan.
In Our Own Words
Explore Amway’s journey – the diverse experiences of the hundreds of thousands of IBOs and employees that make up our community, the landmark milestones in our 60+ year history, and the tireless endeavors that lead us into the future.
Making a Difference
Amway uses the best of our business and the power of people to impact