REPORT

2024 Habits and Healthspan Survey

Amway, a health and wellness company operating across 100+ countries, partnered with global market research leader, Ipsos, in August 2024 to conduct its “Habits and Healthspan” survey of U.S. adults ages 18 to 70. This study of prevailing health habits and knowledge reveals surprising differences between perceptions and fact, and between intent and action.

The results are often contradictory and reveal a widespread lack of awareness. While most consumers ages 18 to 70 aim to prioritize their health by taking daily supplements such as vitamins, minerals, and botanical products, almost half mistakenly believe the FDA approves dietary supplements in the U.S.

Virtually every parent with a child under 18 in the survey agrees it is important to instill healthy habits in their children before the age of 18. Yet among respondents ages 18 to 70 who report engaging in at least one healthy lifestyle behavior in the past 12 months, a staggering 57% of respondents say they started healthy habits due to medical reasons.

Through an analysis of the “Habits and Healthspan” survey, we also see knowledge gaps in gut health as well as generational and cultural differences in nutrition, exercise and habits. These insights underscore the need for a more proactive approach sustained by the support of family and community members sharing a common goal of supporting health and wellbeing.

Read the full report here.