REPORT

2024 U.S. Impact Report

Amway is an entrepreneur-led health and wellbeing company based in Ada, Mich., U.S.

We are committed to helping people live better lives across more than 100 countries and territories worldwide. In 2024, we were among America’s top 100 largest private companies according to Forbes magazine. Our top-selling brands are Nutrilite™, Artistry™ and XS™ – all sold by entrepreneurs who are Independent Business Owners (IBOs).

When Rich DeVos and Jay Van Andel founded Amway in 1959, they brought fresh perspectives to the direct selling business model. Today, we empower IBOs who help people on their health + wellbeing journey through innovative product solutions that meet their needs.

In this report, you’ll learn about the people building up our culture to better serve communities and colleagues. IBOs helping their customers and each other thrive, with Amway teams supporting their success. And high-quality products and solutions that meet every day, foundational health + wellbeing needs.

Read our full report here.