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Rediscovering Her Roots: The Journey of a Small Business Owner
Kayla Little, a young Amway Independent Business Owner, always knew the values of hard work and community. They had been instilled in her since childhood. But it wasn’t until she became an adult that she realized how deeply those values connected to her roots in Amway.
Full Circle Moments
What’s amazing is that it all started with Kayla rediscovering her favorite product. In search of a good shampoo and conditioner, Kayla remembers being both overwhelmed with her options and underwhelmed with the quality of the products she was trying; an experience many of us can relate to.
Until she fell in love with the Satinique™ hair care line. Later, she realized that her family used SatiniqueTM and other trusted Amway products when she was growing up.
“I didn’t even realize that was the shampoo my family and I grew up using in our household,” she said with a smile.
That rediscovery not only solved her hair care dilemma, it also inspired confidence in the products she could provide to other customers like her as she developed her own Amway business.
Finding Belonging in Business
As Kayla leaned into her identity as a business owner, her experience with quality products like Satinique™ motivated a new level of satisfaction in her professional life.
“Just being my own business woman – that’s something I’ve always wanted to do,” Kayla shared. “Finding it through Amway, and being proud to be an Amway IBO, has changed everything.”
Amway made it easier for Kayla to become a business owner than she ever thought possible. She deeply resonated with their “you are in business for yourself, but not by yourself” mantra and realized the company truly walked the walk.
Since its founding, Amway has been lowering barriers to small business ownership for aspiring entrepreneurs. Amway’s business model allows individuals like Kayla to explore business ownership without the capital investment or experiencing the many other hurdles of starting a product line from scratch. Kayla was provided with well-loved Amway products, supply chains, e-commerce storefronts, training and a community of support to help her on her entrepreneurship journey – all the building blocks she needed to pursue business ownership.
For Kayla, Amway also represents more than an entrepreneurship opportunity – it’s a community.
“Community means everything,” Kayla said. Being surrounded by people who support and uplift each other has shaped her both personally and professionally. “It’s a space where I can be myself, share challenges, and celebrate wins.”
Through Amway, she’s found a network of people who value growth, connection, and wellness – values she now carries forward in everything she does.
For Kayla, the incomparable and memorable quality of Amway products delivered a solid foundation for business.
“You can’t sell a product that you don’t completely believe in,” says Kayla. “I’ve been an avid consumer of SatiniqueTM for decades now.” The great quality of the Amway products, trusted by so many like Kayla and her family, is what gave her the confidence to even consider selling those products and building a business around it in the first place.
Honoring Small Business Week
Kayla’s journey is a reminder of the power and purpose behind small business ownership, especially as we celebrate National Small Business Week, observed the first week of May.
Like so many small business owners, Kayla’s story is about more than business. It’s about rediscovering purpose, building community, and creating a legacy.