Who We Are
Our vision is to help people live better lives.
Amway is an entrepreneur-led American company that helps people live better lives with our proven, high-quality health and wellbeing products – backed by the best of nature. The world’s largest direct selling company, we support 1M+ Amway Business Owners worldwide, and ~290,000 Independent Business Owners in the U.S.
Entrepreneurs Community Wellness Service
Featured News
August, 2025
Healthier Together: Amway & YMCA
What do Amway and the YMCA have in common? Their shared mission to help people live better lives. Together, these companies have been helping communities across the country achieve the goal of a healthy spirit, mind and body for a combined 240 years.
Read More >July, 2025
Strong Relationships Are Core to a Strong Business
For Anna Pignataro, success is measured not only by income or milestones; it’s reflected in the people she grows with along the way. Raised in Queens, New York, as the youngest of five in a family rooted in strong values, she learned early that life is most fulfilling when it’s shared. That early foundation shaped how she approaches business today.
Read More >May, 2025
2024 U.S. Impact Report
Amway is an entrepreneur-led health and wellbeing company based in Ada, Mich., U.S. We are committed to helping people live better lives across more than 100 countries and territories worldwide. In 2024, we were among America’s top 100 largest private companies according to Forbes magazine.
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Investing in Innovation
Our world-class innovation, manufacturing, quality assurance and agricultural teams are the force behind our portfolio of products for nutrition, fitness, skin health and lifespan.
In Our Own Words
Explore Amway’s journey – the diverse experiences of the hundreds of thousands of IBOs and employees that make up our community, the landmark milestones in our 65 year history, and the tireless endeavors that lead us into the future.
Making a Difference
Amway uses the best of our business and the power of people to impact
communities everywhere.