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U.S. Impact Report

Amway is an entrepreneur-led health and wellness company based in Ada, Michigan, U.S. We are committed to helping people live better, healthier lives across more than 100 countries and territories worldwide.

According to Forbes magazine¹, we are among America’s Top 100 largest private companies². Our top-selling brands are Nutrilite™, Artistry™ and XS™—all sold exclusively by entrepreneurs who are ABOs/IBOs. Amway was founded in 1959 by Rich DeVos and Jay Van Andel and quickly revolutionized the business model known as direct selling.

Amway has been named the No. 1 direct selling company in the world, according to the 2023 Direct Selling News Global 100 list. In this U.S. Impact Report, you will learn what drives us to deliver innovative products to our IBOs and their customers after more than 60 years.

Find our full report here.