Three Ways That Amway’s Traceability Process Is Truly Unique
In the marketplace, there’s a growing desire on the part of consumers to truly know what they’re putting into their bodies, with less tolerance for chemicals and artificial ingredients with questionable nutritional benefit.
Amway has always understood this concern – well before most consumers did – which made traceability an important part of their product development process.
What exactly is traceability? Good question! Traceability involves tracking the details of a product’s creation from start to finish, helping to ensure consumers can feel confident that every product is not only safe and effective, but also created responsibly. At Amway, traceability is a commitment made to customers and Independent Business Owners long ago, before many industry leaders even had it on their radars.
When considering that Amway was pioneering traceability before it was “cool,” the company’s specific and special practices are unmatched. Curious to know what they are?
- We Map The Full Life Cycle, From Seed to Supplement
Some brands may have basic traceability standards like knowing the origins of key ingredients or how a product was manufactured. For Amway, however, the full life of a product is rigorously documented. Take Nutrilite, for instance, the world’s number one selling vitamin brand; its nine-step traceability process is used to track everything from choosing the correct botanical to how it is packaged. Each supplement even has its own birth certificate. These meticulous standards are maintained and upheld every step of the way to ensure each product is safe and effective.
- Safety First!
Amway always prioritizes safety, on the farms where its ingredients are grown and beyond. Some products are tested more than 200 times throughout the manufacturing and packaging process. In total, Amway engineers perform more than 500,000 product tests and over 30,000 packaging tests every single year.
- Inviting the Customer to Become an Insider With Transparency and Peace of Mind
Amway’s traceability standards are comprehensive and transparent. Each step of the product creation process is crystal clear, from the science behind the product to the exact ingredients we’re providing consumers. The Amway farm on which Nutrilite ingredients are grown even has a continuous, publicly accessible livestream that allows consumers to keep tabs on how our crops are grown. This creates peace of mind for consumers and helps them make the most informed decisions for their health and wellbeing.
There is so much more to the story, but these three key aspects of traceability provide a glimpse of just how committed Amway is to transparency in our day-to-day operations. At Amway, traceability is more than a company-wide effort — it’s a part of our DNA.