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World Health Day: Pure Products, Healthy People
World Health Day was first established in the 1950s – the same decade that Amway was founded – with a goal to promote better health for all people around the world and to celebrate those who are advocates for good nutrition, clean air and safe drinking water.
And it’s an objective that resonates strongly with Amway. In fact, helping people live better, healthier lives is our purpose and is the core of our portfolio of products and solutions. That’s why we are committed to the highest standards when it comes to the creation of our products – from supplements to cosmetics.
So what does “high quality” mean at Amway? It means not sacrificing on any aspect of product development, even if it requires greater investment of time, labor and resources. It means going the extra mile to ensure healthy living.
Some may view this approach as a competitive disadvantage, since maintaining such high standards is a rigorous affair. But for Amway, we believe our consumers deserve the best nature and science have to offer. From organic farming and step-by-step tracing of the ingredients to producing durable packaging that keeps the product safe until it reaches your shelves – each step in our production is carried out purposefully with the consumer in mind.
Here’s how:
Farming: Sustainability and traceability are not just feel-good words to Amway, but a legacy we’ve built for over six decades. Take a look at Trout Lake Farm in Washington state, where the ingredients for Nutrilite – the world’s number-one selling vitamin and dietary supplement brand – are grown. Each botanical grown on the 401 acres of this organic-certified farm has a birth certificate which can be used to track their entire journey from seed to supplement. Trout Lake also uses all natural methods to grow crops – from training a fleet of falcons to scare away pest birds, using laser technology for weed control to practicing cover cropping (replanting certain types of crops after a harvest to replenish the soil).
Amway is committed to the highest-standard, sustainable organic farming and regenerative agriculture practices – but there’s a reason not everyone follows the same approach. There are more steps and safeguards throughout causing the process to be significantly more labor, cost, and time intensive. There are, of course, cheaper, simpler and more conventional methods that wouldn’t require as much effort or as many resources up-front.
For example, say there is a windstorm and chemical pesticides from a neighboring “conventional” farm are carried into Amway’s organic farm. For Amway, this would render our entire harvest unusable. However, it has no such implications for the conventional farm.
It’s risks like these that Amway is willing to take over and over again, despite the higher labor and capital investment. Why? Because clean, healthier living is in Amway’s DNA.
Manufacturing: Every stage of our production process highlights our commitment to quality products. Take our manufacturing sites for instance. We pause production at the completion of each stage of the process to clean and sterilize machinery (using high-grade standardized cleaning agents) that are being used in the development of all health-related products.
This is not the only way we ensure the integrity of our products is retained. Amway’s Reliability Lab, nicknamed the “Room of Doom” exposes products to temperature changes, pressure, drop tests, shaking, and other extreme circumstances they encounter before they reach consumers. Altogether, Amway lab engineers run 530,000 products and packaging tests each year to demonstrate the high shelf life and efficacy of our products.
In March 2024, Amway announced that it is investing $126M to expand these state of the art manufacturing and research facilities in Michigan ensuring better testing capabilities and more manufacturing jobs.
Third-Party Validation: Internal testing is only the start – the monitoring and evaluation of our farming and manufacturing practices far exceed legal requirements and industry standards for our products. Amway hires various third-party organizations to regularly audit our practices to provide evidence of our thorough commitment to consumer health and wellbeing. From certifications by USDA to NSF, Amway goes the extra mile to ensure customers have the best, cleanest, and most effective products.
However, the process of getting and maintaining these certifications is no small feat. These external parties require extensive documentation at various points of the farming, packaging, and manufacturing processes to verify exactly what is going into our products. It also involves regular on-site inspections to ensure that the high standards are consistently met so we can stay compliant with those certifications. If you were to print just a single year’s worth of records for our Nutrilite ingredients, you would cover 17 acres of land.
Although such standards might be new and top of mind for consumers now, they have been a core requirement for Amway for 60+ years. We don’t see our comprehensive, people-powered approach as a competitive disadvantage at all, rather, what is needed to meet the highest standards for our consumers and IBOs. Our commitment to quality is what makes Amway completely unique and ensuring customers can make the best choice for their health has been our mantra since 1959.