Who We Are
Our vision is to help people live better lives.
Amway is an entrepreneur-led American company that helps people live better lives with our proven, high-quality health and wellbeing products – backed by the best of nature. The world’s largest direct selling company, we support 1M+ Amway Business Owners worldwide, and ~290,000 Independent Business Owners in the U.S.
Entrepreneurs Community Wellness Service
Featured News
November, 2025
Amway Hero Awards 2025: The Edwards Family
Amway IBOs Jaimie and Renardo Edwards are familiar with all three types of hunger; and together with their daughters, Riley Aragon and Amway IBO Rezhia Edwards, they’ve found a way to feed all three through their family foundation, Infinite Wave Foundation.
Read More >November, 2025
ENTREPRENEUR – Why Gen Z Is Betting on Direct Selling and Why That Matters for the Future of Work
How digitally native entrepreneurs are turning the USD 400 billion wellness direct-selling sector into a new pathway to economic independence.
Read More >September, 2025
Amway Advocates: Direct Sellers on Capitol Hill
Amway leaders and Independent Business Owners know the value of our business and how direct selling is positively impacting over 40 million Americans nationwide.
Read More >
Investing in Innovation
Our world-class innovation, manufacturing, quality assurance and agricultural teams are the force behind our portfolio of products for nutrition, fitness, skin health and lifespan.
In Our Own Words
Explore Amway’s journey – the diverse experiences of the hundreds of thousands of IBOs and employees that make up our community, the landmark milestones in our 65 year history, and the tireless endeavors that lead us into the future.
Making a Difference
Amway uses the best of our business and the power of people to impact
communities everywhere.