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Proactive Health Is the New Normal and Amway’s Products Were Built for This Moment
Americans are rewriting their relationship with health, and consumer trends increasingly reflect this shift. It is no surprise, then, that the average American invests more in their wellbeing than ever before.
According to new data from the Global Wellness Institute (GWI), the U.S. wellness economy has surged to $2.1 trillion, growing at nearly 8% annually since 2019, cementing its position as the world’s dominant wellness market. With Americans now spending more than $6,200 per person each year on wellbeing, the sector now accounts for over 7% of U.S. GDP.
This shows up in how communities are becoming more intentional about the products they choose the routines they build and the role wellness plays in their everyday lives. As Susie Ellis, chair and CEO of the GWI puts it, “This significant level of personal investment in health and prevention underscores a powerful shift toward proactive, individual engagement in wellbeing.”
This cultural momentum resonates closely with Amway’s mission, which is centered around a more proactive approach to developing healthy habits. Amway’s recent “Habits in Healthspan” survey for example, highlights how Americans are increasingly focused on their healthspan in addition to their lifespan. Lifespan is simply the number of years a person is alive. Healthspan is the number of those years that are lived in genuine, good health and quality of life. The survey found that while most Americans understand the importance of healthy habits in principle, 57% of those who adopted them did so in response to a medical issue rather than as a deliberate, established routine.
Amway’s products are designed to meet customers wherever they are on their health journey, supporting well-being through products that help build healthy daily habits. Rather than seeking a quick fix or a one-stop solution, many are building intentional routines centered on self-care, nutrition and healthy aging.
Amway’s offerings in these areas are backed by extensive R&D operations with more than 800 scientists and engineers working across 75 labs worldwide, conducting over 500,000 quality tests a year.
This approach has made Amway’s Nutrilite™ brand, the world’s #1 selling vitamin & dietary supplement brand*, a staple in the households of the millions of Americans that are driving the U.S. wellness economy.
Proactive health is not a recent pivot for Amway. It’s the defining principle behind decades of research into how holistic daily habits shape healthspan over a lifetime. According to Nutrilite Principal Research Scientist Holiday Durham Zanetti, Ph.D, “While establishing healthy habits early is key… maintaining these behaviors can be difficult. But when you are within a circle of family, friends and community that share your goals, it makes it much easier to maintain healthy habits long term.”
Americans are spending $2.1 trillion a year on their health and wellbeing. That is not a fad. It is a fundamental shift in priorities, and Amway’s product selection, powered by cutting-edge research, is designed to meet that demand head-on.
* Source: GlobalData; https://gdretail.net/amway-claims/